Broad experience and technical expertise . . . delivering smart marketing solutions for your small business

E-commerce Infrastructure . . .

This may seem like an odd topic for marketing, but it's vitally important to your overall e-commerce success . In this instance, the term "infrastructure" refers to your company's technical and business process readiness for selling your goods or services online.

We work closely with you to understand and document your existing business processes. Then we help you integrate the web as another business channel without disrupting the way you do business.

Some of the issues we address:

• Your existing inventory system — how do you track your goods by SKU, description, modifiers, etc. — we then determine how best to integrate this with a web business model to insure little or no impact on how you currently transact business.
  
  
• Customer communications — the web makes e-mail a primary communications channel for both existing customers and prospects. This can mean a significant increase in your e-mail traffic with customers and prospects expecting quick answers to their inquiries. We will customize and quickly train you in how to effectively use inexpensive, off-the-shelf software solutions to meet this challenge. Further, we can show you how to use this technology proactively, to increase your overall sales levels, customer satisfaction and retention levels.
  
  
• Shipping and shipment tracking. All of the major shipping vendors (even the USPS!) are providing online solutions to improve your efficiency in shipping goods to your customers and keeping the customer informed as to their whereabouts prior to delivery. We can show you how to quickly and easily put these resources to work for you—to make your life easier and keep your customers happy.

If you're thinking that all of this sounds too complex and like another reason to not bring your business online... we respectfully ask you to think again. We can help you address all of these issues, and many more, quickly and easily. Contact us today and learn how we can help.

Put your customers' needs first - A well designed web site gives you a golden opportunity to not only tell your customers and prospects about what you have to offer, but to let them tell you what they want. Listen to and acknowledge your customers' feedback and then do something about it.

Its a terrific chance to build ongoing dialogues and relationships with your customers - the kind that can last a lifetime.

The majority of this communication will be via email - make sure you're prepared to take advantage of this opportunity and exceed your customers' expectations . . .